Personal Brand: With Awareness Comes Choice

Recently, I have noticed a theme emerging with my clients. A question that seems to be top of mind is, “how do I work on my personal brand?”

To me, a “personal brand” is how you present yourself based on your values, strengths, and unique qualities. As a result, I tend to shift my clients’ thinking toward identifying the inner beliefs which guide them. Then we examine how they act on these core guiding principles in their work and start to bring awareness to the impression they want to leave on people. With awareness comes choice. Once we have clarity on the impact a client wants to have, we can then make choices and take actions to establish an authentic brand. This takes time, effort, and consistency - but I promise the payoff is worth it.

In our post-pandemic world, one where many have taken an opportunity to reevaluate their priorities, it is important to get clear on your brand so that you are better equipped to align your goals to what matters most to you.